Jeep’s present merchandise selection consists solely of sport utility vehicles and off-street vehicles

Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its prior owner American Motors Corporation (AMC).

Jeep’s current solution assortment consists solely of sport utility automobiles and off-road automobiles, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is regarded as to have designed. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal selling brand in the U.S. in the course of the initial half of 2017. In the U.S. alone, above 2400 dealerships hold franchise rights to promote Jeep-branded automobiles, and if Jeep had been spun off into a separate firm, it is estimated to be worth between $22 and $33.five billion—slightly a lot more than all of FCA (US).

Prior to 1940 the term “jeep” had been utilized as U.S. Army slang for new recruits or automobiles, but the Globe War II “jeep” that went into production in 1941 particularly tied the name to this light military 4×4, arguably generating them the oldest four-wheel drive mass-production automobiles now known as SUVs. The Jeep became the principal light four-wheel-drive vehicle of the United States Army and the Allies in the course of Globe War II, as nicely as the postwar period. The term became typical around the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles such as the Humvee, and inspired the creation of civilian analogs such as the authentic Series I Land Rover. A lot of Jeep variants serving similar military and civilian roles have considering that been developed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched production of the initial CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually constant Jeep Wrangler series, stays in production considering that 1986. With its strong axles and open best, the Wrangler has been known as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep versions (the CJ-five and the SJ Wagoneer) enjoyed extraordinary 3-decade production runs of a single entire body generation.

In lowercase, the term “jeep” continues to be utilized as a generic term for automobiles inspired by the Jeep that are suitable for use on rough terrain.