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Regardless of who is being marketed to, a number of variables, such as the perspective the marketers will use. These industry orientations figure out how marketers will strategy the organizing stage of marketing and advertising. This leads into the marketing and advertising combine, which outlines the specifics of the solution and how it will be sold. This can in flip, be affected by the environment surrounding the solution , the benefits of marketing and advertising research and industry research, and the qualities of the product’s target industry.

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After these variables are determined, marketers must then choose what approaches will be utilized to industry the solution. This choice is based on the variables analyzed in the organizing stage as well as in which the solution is in the solution existence cycle.